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Selling with noble purpose : how to drive revenue and do work that makes you proud /
BTurn an effective sales force into one that is truly outstanding/b Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling f...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction: what is selling with noble purpose?
- Why NSP matters, and where to find yours
- The great sales disconnect
- Why NSP works
- Why profit is not a purpose
- The NSP question that changes everything
- How to create your own NSP
- How fear flatlines your NSP
- Why mindset matters
- How to use NSP stories to elevate your organization's narrative
- How NSP drives better customer intelligence
- How to keep your NSP from being sabotaged your CRM
- How to use NSP case studies to grab new markets
- How to keep NSP from being a mere tagline
- How NSP can eliminate turf war and silos
- How NSP can invigorate internal projects
- How to reinforce your NSP with one pivotal behavior
- : using NSP in sales meetings
- Using NSP with incentive programs
- Using NSP in interviews
- Using NSP in presentations and proposals
- Using NSP in sales training
- Using NSP in coaching calls
- Using NSP in tough negotiations
- Conclusion: how to use purpose to make the rest of your life more meaningful.