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The elements of content strategy /
Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
A Book Apart,
©2011.
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| Colección: | Book Apart (Series) ;
no. 3. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover. |
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| Descripción Física: | 1 online resource (81 pages) : illustrations. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780133053005 0133053008 0132858304 9780132858304 9780984442553 0984442553 |