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Copywriting : successful writing for design, advertising and marketing /
From the Publisher: Creating effective copywriting is of vital importance in today's design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Getting To Grips With Copywriting
- Art Of Writing Great Copy
- Writing For Advertising And Direct Marketing
- Writing For Retailing And Products
- Writing For Catalogs
- Writing For Company Magazines And Newsletters
- Writing For Websites And Digital Formats
- Writing For Brand, Marketing, And Internal Communications.