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Copywriting : successful writing for design, advertising and marketing /
From the Publisher: Creating effective copywriting is of vital importance in today's design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | From the Publisher: Creating effective copywriting is of vital importance in today's design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and the US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills. |
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| Descripción Física: | 1 online resource (216 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (page 211) and index. |
| ISBN: | 9781780670676 1780670672 |