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|a Kureemun, Baboo.
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|a Your customers' perception of quality :
|b what it means to your bottom line and how to control it /
|c Baboo Kureemun, Robert Fantina.
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|a Boca Raton, Fla. :
|b CRC Press,
|c ©2011.
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|a Title from title screen.
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|a Includes bibliographical references and index.
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|a The neglected frontier of quality in today's qualitysphere -- Why customers' perception of quality is so important -- Demonstrating the return on investment in customer perception of quality -- Taking clinical actions that yield tangible results -- Garnering support and gaining endorsement -- A framework to derive the right investments -- Managing a journey of continuous improvement -- Metrics that prove the worth of the initiatives -- Delivering a capability to sustain customers' perception of quality function -- Common hurdles that plague customers' perception of quality initiatives.
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|a Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of quality perception on your bottom line. Allowing you to look at quality from an outside-in, truly customer-centric perspective, the authors pave a concrete connection between enhanced customer perception and increased profitability.
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|a Quality of products
|x Public opinion.
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|a Consumers
|x Attitudes.
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|a Qualité des produits
|x Opinion publique.
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|a Consommateurs
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|a Quality of products
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|a Fantina, Robert.
|4 aut
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|i Print version:
|a Kureemun, Baboo.
|t Your customers' perception of quality : what it means to your bottom line and how to control it.
|d Boca Raton, Florida ; London, [England] ; New York : CRC Press, c2011
|h xxv, 199 pages
|z 9781439845813
|w 2010036915
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