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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing /
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagem...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Phase 1 : Planning. Setting the stage for an optimized state of mind
- Journey : where does optimize and socialize fit in your company?
- Smart marketing requires intelligence : research, audit, and listen
- In it to win it : setting objectives
- Roadmap to success : content marketing strategy
- Phase 2 : Implementation. Know thy customer : personas
- Words are key to customers : keyword research
- Attract, engage, and inspire : building your content plan
- Content isn't king, it's the kingdom : creation and curation
- If it can be searched, it can be optimized : content optimization
- Community rules : social network development : don't be late to the social networking party
- Electrify your content : promotion and link building
- Progress, refinement, and success : measurement
- Phase 3 : Scale. Optimize and socialize : processes and training
- Are you optimized?
- About the author.