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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing /
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagem...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Odden, Lee. | |
| 245 | 1 | 0 | |a Optimize : |b how to attract and engage more customers by integrating SEO, social media, and content marketing / |c Lee Odden. |
| 246 | 3 | 0 | |a How to attract and engage more customers by integrating SEO, social media, and content marketing |
| 260 | |a Hoboken, New Jersey : |b Wiley, |c ©2012. | ||
| 300 | |a 1 online resource (xii, 243 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 233-238) and index. | ||
| 505 | 0 | |a Phase 1 : Planning. Setting the stage for an optimized state of mind -- Journey : where does optimize and socialize fit in your company? -- Smart marketing requires intelligence : research, audit, and listen -- In it to win it : setting objectives -- Roadmap to success : content marketing strategy -- Phase 2 : Implementation. Know thy customer : personas -- Words are key to customers : keyword research -- Attract, engage, and inspire : building your content plan -- Content isn't king, it's the kingdom : creation and curation -- If it can be searched, it can be optimized : content optimization -- Community rules : social network development : don't be late to the social networking party -- Electrify your content : promotion and link building -- Progress, refinement, and success : measurement -- Phase 3 : Scale. Optimize and socialize : processes and training -- Are you optimized? -- About the author. | |
| 520 | |a Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy; Determine which creative tactics will provide the best results for your company; Implement search and social optimization holistically in the organization; Measure the business value of optimized and socialized content marketing; Develop guidelines, processes and training to scale online marketing success. Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. - Publisher | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
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| 650 | 0 | |a Direct selling. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
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| 650 | 7 | |a Soziale Software |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
| 776 | 0 | 8 | |i Print version: |a Odden, Lee. |t Optimize. |d Hoboken, N.J. : Wiley, 2012 |z 9781118167779 |w (OCoLC)758983906 |
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