Social media and public relations : eight new practices for the PR professional /

In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented bo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Breakenridge, Deirdre
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FT Press, ©2012.
Edición:1st ed.
Temas:
Social media.
Public relations.
Social Media
Public Relations
Médias sociaux.
Relations publiques.
social media.
public relations.
Public relations
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction: when social media meets pr, communication unites with technology
  • PR practice #1: the PR policymaker
  • New practice #2: The internal collaboration generator
  • New practice #3: The PR technology tester
  • New practice #4: The communications (comms) organizer
  • New practice #5: The pre-crisis doctor
  • New practice #6: The relationship analyzer
  • New practice #7: Reputation task force member
  • New practice #8: master of the metrics
  • Using your new pr practices to become an influencer change agent
  • The future of pr and social media.

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