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App empire : make money, have a life, and let technology work for you /
Explains how to design, create, and market a successful application across any mobile platform, including iPhone, iPad, Android, and BlackBerry.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Chapter 1: The Treasure in Your Hand: Why Mobile Apps Can Make You Rich; A Bigger Opportunity than the Internet!; Ludicrous Speed; Take Advantage of This Phenomenon Now; The Players; Apple--iPhone/iPad/iPod; Google Android; BlackBerry; Setting Up Shop; Future Trends; Build a Gold Mine; Chapter 2: Install This First: The App Millionaire Mindset; Winning Beliefs in the App Business; Create a Golden Mindset; Qualities of a Winning Mindset; Chapter 3: Discover the New World: The App Store; Gathering Intelligence; Read Between the Apps.
- Two Types of Apps: App Discovery; How Developers Make Money; The Impulse Buy; Hooking the Customer; Traits of Successful Apps; Serious Fun; Chapter 4: Your Golden App-ortunity: How to Create Hit Apps; Don't Fall in Love with Your Idea; Stop Hatin', Start Emulatin'; Learn from Existing Apps; Narrowing Down Your Ideas; Timing Is Everything; Taking Small Steps; Chapter 5: You're the Brains and They're the Brawn: How to Hire Great Programmers; The Importance of Programmers; What to Look for in Programmers; Finding and Selecting Programmers; How to Convey Your Idea; Testing Hired Programmers.
- How to Manage ProgrammersHow to Test Your Apps; Chapter 6: Sex App-eal: Marketing Basics to Attract More Buyers; Dressed to Kill; Icons; App Title; Descriptions; Screenshots; Keywords; Categories; The Power of Free Apps; Course Correcting; Chapter 7: Keeping Score: What to Measure to Win the App Game; The Stats that Matter; Tools for Tracking Stats; Using Stats to Your Advantage; Paying Attention to Reviews; Cutting Your Losses; Chapter 8: Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks; Hitting a Plateau; Your App Network; Nag Screens; Promo Pages.
- Push NotificationsYour Developer Network; Updates; Paid Traffic; Chapter 9: Show Me the Money! Monetizing Your Apps; The Three Revenue Models; Banner Advertising; Affiliate Marketing; In-App Purchases; Translating Your Apps; Reinvesting in Your Business; Your BackEnd; Selling Your App Business; Chapter 10: Cruise Control: How to Automate and Monitor Your Business; Be Dispensable; Setting Up Your Team; Remote Management; Outsourcing Your Life; The Seven Pillars of an App Business; Your Daily Routine; Afterword; Resources; Acknowledgments; About the Author; Index.