Branding strategies for success /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Light, Larry, Kiddon, Joan, 1949-, Till, Brian, 1960-, Heckler, Donna, 1963-, Mathews, Ryan, Wacker, Watts, Brunner, Robert, Emery, Stewart, 1941-, Hall, Russ
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Upper Saddle River, NJ] : FT Press, [2012]
Temas:
McDonald's Corporation > Case studies.
McDonald's Corporation.
Branding (Marketing) > Management.
Brand name products > Management.
Product life cycle.
Marketing.
Storytelling > Economic aspects.
Corporate culture.
Industrial design.
New products.
Industrial design coordination.
Marketing
Organizational Culture
Stratégie de marque > Gestion.
Produits de marque > Gestion.
Produits commerciaux > Cycle de vie.
Art de conter > Aspect économique.
Culture d'entreprise.
Design.
Design > Coordination.
marketing.
Case studies.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Six rules for brand revitalization : learn how companies lik McDonald's can re-energize their brands / Larry Light and Joan Kiddon
  • The truth about creating brands people love / Brian D. Till and Donna Heckler
  • What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker
  • Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery, with Russ Hall.

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