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|a Sommers, Cecily,
|d 1961-
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|a Think like a futurist :
|b know what changes, what doesn't, and what's next /
|c Cecily Sommers.
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|a 1st ed.
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|a San Francisco :
|b Jossey-Bass,
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|a Includes bibliographical references and index.
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|a Print version record and CIP data provided by publisher.
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|a Know: The Four Forces of Change -- New: The Zone of Discovery -- Do: The 5 Percent Rule -- What's Next Toolkit.
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|a Push past resistance to discover and own new business territories Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.
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|a Business forecasting.
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|a Strategic planning.
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|a New products.
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|i Print version:
|a Sommers, Cecily, 1961-
|t Think like a futurist.
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|d San Francisco : Jossey-Bass, ©2012
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