Leapfrogging : harness the power of surprise for business breakthroughs /

Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kaplan, Soren
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, ©2012.
Edición:First edition.
Colección:BK business book.
Temas:
Creative ability in business.
Creative thinking.
New products.
Diffusion of innovations.
Problem solving.
Management.
Diffusion of Innovation
Problem Solving
Créativité dans les affaires.
Innovations > Diffusion.
Résolution de problème.
Gestion.
management.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Business breakthroughs deliver surprise
  • The power of surprise
  • Leapfrogging to breakthroughs
  • Listen: start with yourself, not the market
  • Explore: go outside to stretch the inside
  • Act: take small simple steps, again and again and again
  • Persist: take the surprise out of failure
  • Seize: make the journey part of the (surprising) destination
  • Bring it home.

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