Leapfrogging : harness the power of surprise for business breakthroughs /

Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kaplan, Soren
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, ©2012.
Edición:First edition.
Colección:BK business book.
Temas:
Creative ability in business.
Creative thinking.
New products.
Diffusion of innovations.
Problem solving.
Management.
Diffusion of Innovation
Problem Solving
Créativité dans les affaires.
Innovations > Diffusion.
Résolution de problème.
Gestion.
management.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise.
Descripción Física:1 online resource (x, 208 pages) : illustrations.
Bibliografía:Includes bibliographical references and index.
ISBN:9781609944957
160994495X
9781609944964
1609944968
9786613723222
6613723223

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