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The power of communication : skills to build trust, inspire loyalty, and lead effectively /

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legenda...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Garcia, Helio Fred
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FT Press, ©2012.
Edición:1st ed.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 4 |a The power of communication :  |b skills to build trust, inspire loyalty, and lead effectively /  |c Helio Fred Garcia. 
246 3 0 |a Skills to build trust, inspire loyalty, and lead effectively 
250 |a 1st ed. 
260 |a Upper Saddle River, N.J. :  |b FT Press,  |c ©2012. 
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504 |a Includes bibliographical references (pages 263-279) and index. 
520 |a Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting , showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication -- and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda... respond to events with speed and focus... use the power of maneuver... prepare and plan... and put it all together, becoming a "habitually strategic" communicator. 
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650 0 |a Communication in management. 
650 0 |a Leadership. 
650 0 |a Interpersonal communication. 
650 6 |a Communication en gestion. 
650 6 |a Leadership. 
650 6 |a Communication interpersonnelle. 
650 7 |a Communication in management.  |2 fast  |0 (OCoLC)fst00870174 
650 7 |a Interpersonal communication.  |2 fast  |0 (OCoLC)fst00977344 
650 7 |a Leadership.  |2 fast  |0 (OCoLC)fst00994701 
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