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Good products, bad products : essential elements to achieving superior quality /
Featuring case studies of famous brands that became victims of their own success like Kodak; IBM; Zenith; and GM; this provocative book provides a brilliant; in-depth look at the powerful but elusive qualities that can make or break a products success. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Contents
- Acknowledgments
- Introduction
- Chapter 1 Products and Quality: What Is the Situation?
- Future Trends: Population Growth and "Taste"
- An Example of Quality Improvement
- Beyond Manufacturing Quality
- Global Competition
- Onward
- Chapter 2 Problems in Increasing Product Quality: Narrow-Mindedness and Attitudes
- Thinking, Problem Solving, and Quality
- Tradition Runs Deep
- Flaws in Economic Theory
- The Changing Nature of Design
- Increasing Creativity and Innovation
- Chapter 3 Performance, Cost, and Price: Is It a Good Deal?
- Quantifying Performance
- The Complexity of Cost and Price
- The Balancing Act Between Performance and Cost
- Why Are There Problems?
- Chapter 4 Human Fit: Does the Product Fit People?
- Physical Fit
- Sensory Fit
- Cognitive Fit
- Complexity
- Safety and Health
- Chapter 5 Craftsmanship: Joy to the Maker, Joy to the User
- Why Do We Care About Craftsmanship?
- The Pleasure and Pride of Craft
- The Industry and Culture Problem
- The Nature of Craftsmanship
- Some Suggestions
- Chapter 6 Products, Emotions, and Needs: Love, Hate, or Blah?
- How Emotions Play a Role
- The Complexity of Human Emotions
- Diversity in Emotional Responses
- The Mechanisms of Emotion
- Human Needs
- Needs and Emotions
- Need Finding
- Chapter 7 Aesthetics, Elegance, and Sophistication: Wisdom Through Experience
- Aesthetics and Industrial Products
- A Bit of Background on Industrial Design
- Elegance and Sophistication
- Product Form and Function
- Some Concerns on Today's Aesthetics
- Chapter 8 Symbolism and Cultural Values: Who Are We?
- Products, Symbolism, and Cultures
- Products and National Cultures
- Products and Subcultures
- Globalism and Cultures
- Chapter 9 Global Constraints: Does the Product Fit a Finite Earth and Its Inhabitants?
- Big Problems.
- The Role of Industrially Produced Products
- Why These Problems?
- Response to Change
- Revolutionary Approaches
- The Iceberg
- Regulations and Laws
- Now What?
- Chapter 10 Conclusion: What Have We Learned? Where Do We Go?
- Notes
- Further Reading
- Index.