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Good products, bad products : essential elements to achieving superior quality /
Featuring case studies of famous brands that became victims of their own success like Kodak; IBM; Zenith; and GM; this provocative book provides a brilliant; in-depth look at the powerful but elusive qualities that can make or break a products success. --
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Featuring case studies of famous brands that became victims of their own success like Kodak; IBM; Zenith; and GM; this provocative book provides a brilliant; in-depth look at the powerful but elusive qualities that can make or break a products success. -- |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0071782400 9780071782401 9780071782418 0071782419 1283405865 9781283405867 |