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|a Personal branding for dummies /
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|a Introduction -- Why is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens.
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|a Learn how to create and maintain your personal brand. With the help of this guide, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.
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|i Print version:
|a Chritton, Susan.
|t Personal branding for dummies.
|d Hoboken, N.J. : Wiley, 2012
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