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Website optimization : an hour a day /
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
John Wiley & Sons,
2012.
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| Edición: | 1st ed. |
| Colección: | Serious skills.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Setting the website optimization scene
- Set up and improve usage of key web analytics and testing tools
- Lay the foundations for optimization success
- Understand your visitors and their needs : the keys to website optimization
- Build the foundation of a better converting website
- Learn the power of influence and persuasion on visitors and conversions
- Optimization best practices and test ideas for different page types and flows
- Keep them coming back : optimize for repeat visits
- Review and learn from your results, and keep testing and optimizing
- Appendix A. Website optimization and testing tools
- Appendix B. Test idea tracker
- Appendix C. Test results tracker.