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Website optimization : an hour a day /
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
John Wiley & Sons,
2012.
|
| Edición: | 1st ed. |
| Colección: | Serious skills.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Page, Rich, |e author. | |
| 245 | 1 | 0 | |a Website optimization : |b an hour a day / |c Rich Page ; [foreword by Bryan Eisenberg]. |
| 250 | |a 1st ed. | ||
| 260 | |a Indianapolis, Ind. : |b John Wiley & Sons, |c 2012. | ||
| 300 | |a 1 online resource (xxvi, 334 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 490 | 1 | |a Serious skills | |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Online resurce; title from PDF title page (EBL, viewed May 21, 2013). | |
| 505 | 0 | |a Setting the website optimization scene -- Set up and improve usage of key web analytics and testing tools -- Lay the foundations for optimization success -- Understand your visitors and their needs : the keys to website optimization -- Build the foundation of a better converting website -- Learn the power of influence and persuasion on visitors and conversions -- Optimization best practices and test ideas for different page types and flows -- Keep them coming back : optimize for repeat visits -- Review and learn from your results, and keep testing and optimizing -- Appendix A. Website optimization and testing tools -- Appendix B. Test idea tracker -- Appendix C. Test results tracker. | |
| 520 | |a Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpre. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Web site development. | |
| 650 | 6 | |a Sites Web |x Développement. | |
| 650 | 7 | |a Web site development. |2 fast |0 (OCoLC)fst01173243 | |
| 710 | 2 | |a Sybex Inc. | |
| 776 | 0 | 8 | |i Print version: |a Page, Rich. |t Website optimization. |d Hoboken, NJ : John Wiley & Sons, ©2012 |z 9781118196519 |w (DLC) 2012934988 |w (OCoLC)773020955 |
| 830 | 0 | |a Serious skills. | |
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