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Managing enterprise content : a unified content strategy /
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Auth...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
New Riders,
©2012.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 050 | 4 | |a HD30.213 |b .R62 2012 | |
| 049 | |a UAMI | ||
| 100 | 1 | |a Rockley, Ann. | |
| 245 | 1 | 0 | |a Managing enterprise content : |b a unified content strategy / |c Ann Rockley, Charles Cooper ; foreword by Kristina Halvorson. |
| 250 | |a 2nd ed. | ||
| 260 | |a Berkeley, CA : |b New Riders, |c ©2012. | ||
| 300 | |a 1 online resource (xviii, 365 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references (pages 327-330) and index. | ||
| 520 | |a Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices. | ||
| 542 | |f Copyright © 2012 by Ann Rockley |g 2012 | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Management information systems. | |
| 650 | 0 | |a Business enterprises |x Data processing |x Management. | |
| 650 | 0 | |a Business records |x Management. | |
| 650 | 0 | |a Database management. | |
| 650 | 0 | |a Information resources management. | |
| 650 | 0 | |a Knowledge management. | |
| 650 | 0 | |a Information technology |x Management. | |
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 6 | |a Systèmes d'information de gestion. | |
| 650 | 6 | |a Entreprises |x Informatique |x Gestion. | |
| 650 | 6 | |a Gestion des documents. | |
| 650 | 6 | |a Bases de données |x Gestion. | |
| 650 | 6 | |a Gestion de l'information. | |
| 650 | 6 | |a Gestion des connaissances. | |
| 650 | 6 | |a Technologie de l'information |x Gestion. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 7 | |a Business enterprises |x Data processing |x Management |2 fast | |
| 650 | 7 | |a Business records |x Management |2 fast | |
| 650 | 7 | |a Database management |2 fast | |
| 650 | 7 | |a Information resources management |2 fast | |
| 650 | 7 | |a Information technology |x Management |2 fast | |
| 650 | 7 | |a Knowledge management |2 fast | |
| 650 | 7 | |a Management information systems |2 fast | |
| 650 | 7 | |a Web sites |x Design |2 fast | |
| 650 | 7 | |a Management. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Management Theory. |2 hilcc | |
| 653 | |a Big Data | ||
| 700 | 1 | |a Cooper, Charles. | |
| 700 | 1 | |a Halvorson, Kristina. | |
| 776 | 0 | 8 | |i Print version: |a Rockley, Ann. |t Managing enterprise content. |b 2nd ed. |d Berkeley, CA : New Riders, ©2012 |z 9780321815361 |w (DLC) 2012392260 |w (OCoLC)772968259 |
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