Managing enterprise content : a unified content strategy /

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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Auth...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rockley, Ann
Otros Autores: Cooper, Charles, Halvorson, Kristina
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : New Riders, ©2012.
Edición:2nd ed.
Temas:
Management information systems.
Business enterprises > Data processing > Management.
Business records > Management.
Database management.
Information resources management.
Knowledge management.
Information technology > Management.
Web sites > Design.
Systèmes d'information de gestion.
Entreprises > Informatique > Gestion.
Gestion des documents.
Bases de données > Gestion.
Gestion de l'information.
Gestion des connaissances.
Technologie de l'information > Gestion.
Sites Web > Conception.
Business enterprises > Data processing > Management
Business records > Management
Database management
Information resources management
Information technology > Management
Knowledge management
Management information systems
Web sites > Design
Management.
Business & Economics.
Management Theory.
Big Data
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Descripción Física:1 online resource (xviii, 365 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 327-330) and index.
ISBN:0132931656
9780132931656
013293163X
9780132931632

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