Marketing in the round : how to develop an integrated marketing campaign in the digital era /

Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, commun...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dietrich, Gini
Otros Autores: Livingston, Geoff
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis : Que, ©2012.
Temas:
Marketing.
Internet marketing.
Social media.
Mass media > Technological innovations.
Marketing
Social Media
Marketing sur Internet.
Médias sociaux.
Médias > Innovations.
marketing.
social media.
Internet marketing
Mass media > Technological innovations
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Understand the marketing round and develop your strategy
  • Four marketing round approaches
  • Measurement, refinement, and improvement.

Ejemplares similares