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Working the Crowd : Social media marketing for business.
Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and tec...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Swindon :
British Informatics Society,
2012.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Brown, Eileen. | |
| 245 | 1 | 0 | |a Working the Crowd : |b Social media marketing for business. |
| 250 | |a 2nd ed. | ||
| 260 | |a Swindon : |b British Informatics Society, |c 2012. | ||
| 300 | |a 1 online resource (191 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 505 | 0 | |a Copyright; CONTENTS; LIST OF FIGURES; AUTHOR; ACKNOWLEDGEMENTS; GLOSSARY; 1 WHY DO WE WANT A SOCIAL MEDIA STRATEGY?; SOCIALLY CONNECTED; ONLINE AND FACE TO FACE NETWORKING; 2 THE NEW WAY OF COMMUNICATING; IS THIS THE NEW FAD FOR THE 21ST CENTURY?; WHY DO YOU NEED SOCIAL CONNECTIONS?; THE NEW WAY OF MARKETING TO YOUR CUSTOMERS; 3 YOUR SOCIAL MEDIA SUCCESS PLAN; SPOTTING THE SOCIAL MEDIA SNAKE OIL SALESMAN; MEASUREMENTS AND METRICS; WHAT IS RIGHT FOR YOUR ORGANISATION?; SOCIAL MEDIA IS NOT THE NEW WAY OF COMMUNICATING; THE GROWTH OF THE WEB 2.0 WORLD; SOCIALISING AND INTERACTING. | |
| 505 | 8 | |a YOUR STRONG AND WEAK TIES4 THE TOOLS OF THE NEW WEB; THE TOOLS OF WEB 2.0; THE POWER OF COLLECTIVE HUMAN KNOWLEDGE; TOOLS, TOOLS, TOOLS; VIRTUAL WORLDS AND GAMING; 5 NETWORKS; A SITE FOR EVERY PURPOSE; CLASSIFIEDS; THE INSTANT NEWS CHANNEL; SOCIAL NETWORKS AND THE YOUNGER GENERATION; THE NEW WAY OF MARKETING; 6 THE ONLINE BRAND; MANAGING YOUR BRAND; STARTING TO CREATE YOUR PERSONAL BRAND; THE POTENTIAL FOR REPUTATION DAMAGE; 7 BRAND IMPACT AND BRAND SUCCESS; THE IMPACT OF SOCIAL MEDIA INSIDE YOUR BUSINESS; USING TWITTER TO GROW YOUR BUSINESS -- DELL STYLE; CORPORATE GUIDELINES AND POLICIES. | |
| 505 | 8 | |a Managing rebrands and brand migration8 connections and reputation; making sense of social networking; community connections and recommendations; consolidating your approach; your existing brand; 9 discovery; creating and publicising your brand; using social media for recruitment; discovering the influencers in your audience; starting your social media plan; 10 scaling networks; scaling networks; our behaviour is influenced by our age; other ways of broadcasting your message; inside the firewall; customer service; 11 relationships and engagement; twitter for your business. | |
| 505 | 8 | |a RELATIONSHIPS AND ENGAGEMENTCULTIVATING YOUR ADVOCATES; SOCIAL MARKETING; DEALING WITH THE FLOOD OF INFORMATION; 12 AMPLIFYING YOUR MESSAGE; COMMUNITIES AND INFLUENCERS; VIRAL AWARENESS; ONLINE GAMING FOR SOCIAL CAUSES; RECORDING AND TRACKING; 13 WHERE IS IT ALL GOING?; THE NEW WAY OF USING THE PLATFORM; THE MOBILE OPPORTUNITY; NOTES; INDEX; Back Cover. | |
| 520 | |a Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 542 | |f Copyright © 2012 British Informatics Society Limited |g 2012 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Online social networks |x Economic aspects. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Réseaux sociaux (Internet) |x Aspect économique. | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Brown, Eileen. |t Working the Crowd : Social media marketing for business. |d Swindon : British Informatics Society Limited, ©2012 |z 9781780171265 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781780171265/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL931157 | ||
| 938 | |a YBP Library Services |b YANK |n 7701003 | ||
| 994 | |a 92 |b IZTAP | ||