The social media MBA : your competitive edge in social media strategy development & delivery /

"It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar f...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holloman, Christer
Otros Autores: Adeyeri, Eb
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, 2012.
Temas:
Information technology > Management.
Social media.
Customer relations.
Internet marketing.
Branding (Marketing)
Social Media
Technologie de l'information > Gestion.
Médias sociaux.
Marketing sur Internet.
Stratégie de marque.
social media.
branding.
SOCIAL SCIENCE > Media Studies.
Customer relations
Information technology > Management
Internet marketing
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Quick recap
  • Bridging the social media gap
  • The rise of branded content
  • Power of integration
  • Intent is the new demographic
  • Targeting the easily influenced not the highly influential
  • The profit manifesto
  • Social media business engineering
  • Power struggles of the advocate age
  • ARM
  • Aviva
  • Dell
  • Evans Cycles
  • GlaxoSmithKline
  • Kodak
  • Royal Philips Electronics
  • Sage
  • The ethnocentric bias
  • Digital dragons, elephants and tigers
  • Design thinking and social media
  • God technology.

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