Cargando…
The shopper economy : the new way to achieve marketplace success by turning behavior into currency /
The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency. Replacing traditional rewards systems, in which customers earn points through purchases, a "behavioral currency" program rewards people for everyday behavior, like enterin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | OR_ocn794619460 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 120112s2012 nyu ob 001 0 eng d | ||
| 010 | |a 2012000524 | ||
| 040 | |a CDX |b eng |e pn |c CDX |d OCLCQ |d IDEBK |d B24X7 |d UMI |d TEFOD |d OCLCF |d DEBSZ |d YDXCP |d TEFOD |d OCLCQ |d TEFOD |d OCLCQ |d D6H |d TOH |d VT2 |d RDF |d OCLCQ |d HS0 |d INARC |d OCLCO |d OCLCQ | ||
| 019 | |a 817081416 |a 830000277 |a 889203174 |a 1103265473 |a 1129369003 |a 1153011471 |a 1165009984 |a 1192328689 |a 1240512288 |a 1245823849 | ||
| 020 | |a 9780071787185 |q (electronic bk.) | ||
| 020 | |a 0071787186 |q (electronic bk.) | ||
| 020 | |z 0071787178 | ||
| 020 | |z 9780071787178 | ||
| 020 | |z 1280583819 | ||
| 020 | |z 9781280583810 | ||
| 020 | |a 9786613613622 | ||
| 020 | |a 6613613622 | ||
| 024 | 8 | |a 9786613613622 | |
| 029 | 1 | |a AU@ |b 000053284962 | |
| 029 | 1 | |a AU@ |b 000065314936 | |
| 029 | 1 | |a DEBSZ |b 386899908 | |
| 029 | 1 | |a AU@ |b 000057229385 | |
| 035 | |a (OCoLC)794619460 |z (OCoLC)817081416 |z (OCoLC)830000277 |z (OCoLC)889203174 |z (OCoLC)1103265473 |z (OCoLC)1129369003 |z (OCoLC)1153011471 |z (OCoLC)1165009984 |z (OCoLC)1192328689 |z (OCoLC)1240512288 |z (OCoLC)1245823849 | ||
| 037 | |a 361362 |b MIL | ||
| 037 | |a A567E384-3E94-4A0F-9A9A-D189176BAA4A |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415.32 |b .C735 2012eb | |
| 082 | 0 | 4 | |a 658.8/342 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Crawford, Liz. | |
| 245 | 1 | 4 | |a The shopper economy : |b the new way to achieve marketplace success by turning behavior into currency / |c by Liz Crawford. |
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency. Replacing traditional rewards systems, in which customers earn points through purchases, a "behavioral currency" program rewards people for everyday behavior, like entering a store, scanning a product, or messaging friends. A behavioral currency strategy shifts the labor of promoting products from marketing departments directly to the shopper via Shopkick, foursquare, and other loyalty programs. Crawford is Vice President of Strategy for MARS Advertising and has been named the best practitioner of shopper marketing by Hub magazine four years in a row; she has been interviewed by ABC News Tonight with Diane Sawyer, the Associated Press, US News & World Report, and ABC News. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Customer loyalty. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Customer loyalty. |2 fast |0 (OCoLC)fst00885531 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |z 9786613613622 |w (DLC) 2012000524 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071787178/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Books 24x7 |b B247 |n bkb00047673 | ||
| 938 | |a Coutts Information Services |b COUT |n 22302214 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 361362 | ||
| 938 | |a YBP Library Services |b YANK |n 12080800 | ||
| 938 | |a Internet Archive |b INAR |n shoppereconomyne0000craw | ||
| 994 | |a 92 |b IZTAP | ||