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From brainwave to business : how to turn your brilliant idea into a successful start-up /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gates, Celia R. F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England ; New York : Financial Times Prentice Hall, Ã2010.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • How to generate new ideas
  • What to do with a brilliant brainwave
  • How to develop your brainwave further
  • How to secure your intellectual property
  • Publicly disclosing your brainwaves
  • How to plan your business
  • How to raise funds for your business
  • How to get rich from your ideas
  • How to put your brainwave into production
  • How to generate unlimited profits from sales
  • How to attract more of the "right" attention by marketing and promoting your business
  • How to test, measure and continually optimise everything you do
  • What to do if somebody has stolen your idea
  • How to develop your brand and grow your assets
  • How to manage and multiply your success.