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From brainwave to business : how to turn your brilliant idea into a successful start-up /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gates, Celia R. F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England ; New York : Financial Times Prentice Hall, Ã2010.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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505 0 |a How to generate new ideas -- What to do with a brilliant brainwave -- How to develop your brainwave further -- How to secure your intellectual property -- Publicly disclosing your brainwaves -- How to plan your business -- How to raise funds for your business -- How to get rich from your ideas -- How to put your brainwave into production -- How to generate unlimited profits from sales -- How to attract more of the "right" attention by marketing and promoting your business -- How to test, measure and continually optimise everything you do -- What to do if somebody has stolen your idea -- How to develop your brand and grow your assets -- How to manage and multiply your success. 
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