The hidden agenda : a proven way to win business and create a following /

"In 'The Hidden Agenda, ' Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. His approach is not about persuading, but about creating a connection that assures a mutual win."--Jacket description.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Kevin, 1954-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Brookline, Mass. : Bibliomotion, ©2012.
Temas:
Advertising > Management.
Marketing > Management.
Publicité > Gestion.
Marketing > Gestion.
BUSINESS & ECONOMICS > Sales & Selling > Management.
Advertising > Management
Marketing > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction: the heart of the matter
  • Who! finding the hidden agenda. Defining the hidden agenda
  • The conceptual target
  • Uncovering the hidden agenda
  • What? connecting to the hidden agenda. Your core
  • The credo
  • Real ambition
  • How? speaking to the hidden agenda. Your win strategy
  • The advocate's approach
  • The power of storytelling.

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