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The hidden agenda : a proven way to win business and create a following /

"In 'The Hidden Agenda, ' Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. His approach is not about persuading, but about creating a connection that assures a mutual win."--Jacket description.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Kevin, 1954-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Brookline, Mass. : Bibliomotion, ©2012.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Allen, Kevin,  |d 1954- 
245 1 4 |a The hidden agenda :  |b a proven way to win business and create a following /  |c Kevin Allen. 
260 |a Brookline, Mass. :  |b Bibliomotion,  |c ©2012. 
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500 |a Title from title screen. 
504 |a Includes bibliographical references. 
505 0 |a Introduction: the heart of the matter -- Who! finding the hidden agenda. Defining the hidden agenda -- The conceptual target -- Uncovering the hidden agenda -- What? connecting to the hidden agenda. Your core -- The credo -- Real ambition -- How? speaking to the hidden agenda. Your win strategy -- The advocate's approach -- The power of storytelling. 
520 |a "In 'The Hidden Agenda, ' Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. His approach is not about persuading, but about creating a connection that assures a mutual win."--Jacket description. 
546 |a English. 
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650 0 |a Advertising  |x Management. 
650 0 |a Marketing  |x Management. 
650 6 |a Publicité  |x Gestion. 
650 6 |a Marketing  |x Gestion. 
650 7 |a BUSINESS & ECONOMICS  |x Sales & Selling  |x Management.  |2 bisacsh 
650 7 |a Advertising  |x Management  |2 fast 
650 7 |a Marketing  |x Management  |2 fast 
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