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OR_ocn794260244 |
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OCoLC |
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120426s2012 maua ob 000 0 eng d |
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|a 659.1
|2 23
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|a UAMI
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100 |
1 |
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|a Allen, Kevin,
|d 1954-
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245 |
1 |
4 |
|a The hidden agenda :
|b a proven way to win business and create a following /
|c Kevin Allen.
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260 |
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|a Brookline, Mass. :
|b Bibliomotion,
|c ©2012.
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300 |
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|a 1 online resource
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336 |
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|a text
|b txt
|2 rdacontent
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|a computer
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500 |
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|a Title from title screen.
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|a Includes bibliographical references.
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|a Introduction: the heart of the matter -- Who! finding the hidden agenda. Defining the hidden agenda -- The conceptual target -- Uncovering the hidden agenda -- What? connecting to the hidden agenda. Your core -- The credo -- Real ambition -- How? speaking to the hidden agenda. Your win strategy -- The advocate's approach -- The power of storytelling.
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|a "In 'The Hidden Agenda, ' Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. His approach is not about persuading, but about creating a connection that assures a mutual win."--Jacket description.
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546 |
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|a English.
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590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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650 |
|
0 |
|a Advertising
|x Management.
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650 |
|
0 |
|a Marketing
|x Management.
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650 |
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6 |
|a Publicité
|x Gestion.
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650 |
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6 |
|a Marketing
|x Gestion.
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650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Sales & Selling
|x Management.
|2 bisacsh
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650 |
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7 |
|a Advertising
|x Management
|2 fast
|
650 |
|
7 |
|a Marketing
|x Management
|2 fast
|
776 |
0 |
8 |
|i Print version:
|a Allen, Kevin, 1954-
|t Hidden agenda.
|d Brookline, MA : Bibliomotion, Inc., ©2012
|z 9781937134044
|w (DLC) 2012932287
|w (OCoLC)755699668
|
856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9781937134051/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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