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Changing business from the inside out : a treehugger's guide to working in corporations /

Tim Mohin argues that environmentalists can do as much good for the earth working inside the corporate system as by protesting from the outside. This book outlines how to work in Corporate Social Responsibility (CSR), either as a new career, of as a leader in a CSR initiative.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mohin, Timothy J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sheffield, UK : San Francisco, California : Greenleaf Publising ; Berrett-Koehler Publishers, [2012]
Colección:BK business book.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Changing business from the inside out :  |b a treehugger's guide to working in corporations /  |c Timothy J. Mohin. 
246 3 0 |a Treehugger's guide to working in corporations 
264 1 |a Sheffield, UK :  |b Greenleaf Publising ;  |a San Francisco, California :  |b Berrett-Koehler Publishers,  |c [2012] 
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504 |a Includes bibliographical references (pages 239-250) and index. 
505 0 |a Introduction: Working for good inside a corporation -- The department of good works -- Skills for success in corporate responsibility -- Setting the strategy -- Running a data-driven program -- Environmental sustainability -- Supplier responsibility : Part 1. Establishing the program -- Supplier responsibility : Part 2. The four essential program elements -- Communicate! Part 1. Talking about corporate responsibility -- Communicate! Part 2. The corporate responsibility report and beyond -- Stakeholders and investors -- Employee engagement -- Diversity, governance, and ethics -- Recognition, awards, and rankings -- Match your passion to your profession. 
520 |a Tim Mohin argues that environmentalists can do as much good for the earth working inside the corporate system as by protesting from the outside. This book outlines how to work in Corporate Social Responsibility (CSR), either as a new career, of as a leader in a CSR initiative. 
520 |a Tim Mohin has improved working conditions, cleaned up factories, and fought global warming--all while working within the corporate system. Fully admitting that corporations are the cause of many of the world's environmental and social ills, he also believes that they are indispensable to the solution. However, corporations can't act in responsible ways if there are no "tree huggers" working inside the system to lead the effort. The author is passionate about the concept of corporate responsibility as a discipline for creating better, cleaner companies. Intended as a "soup to nuts" guide to careers in CSR, Mohin provides guidance on getting started in social responsibility as a career, trades advice and war stories on how CSR workers can have success and impact, and even looks into how employees in companies without CSR programs can make a difference. From strategy, to data mining, to supply chains and communication, this is the definitive guide to the art and practice of Corporate Social Responsibility. 
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650 0 |a Social responsibility of business. 
650 0 |a Business ethics. 
650 0 |a Corporate culture. 
650 6 |a Entreprises  |x Responsabilité sociale. 
650 6 |a Morale des affaires. 
650 6 |a Culture d'entreprise. 
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