Cargando…
Changing business from the inside out : a treehugger's guide to working in corporations /
Tim Mohin argues that environmentalists can do as much good for the earth working inside the corporate system as by protesting from the outside. This book outlines how to work in Corporate Social Responsibility (CSR), either as a new career, of as a leader in a CSR initiative.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sheffield, UK : San Francisco, California :
Greenleaf Publising ; Berrett-Koehler Publishers,
[2012]
|
| Colección: | BK business book.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Tim Mohin argues that environmentalists can do as much good for the earth working inside the corporate system as by protesting from the outside. This book outlines how to work in Corporate Social Responsibility (CSR), either as a new career, of as a leader in a CSR initiative. Tim Mohin has improved working conditions, cleaned up factories, and fought global warming--all while working within the corporate system. Fully admitting that corporations are the cause of many of the world's environmental and social ills, he also believes that they are indispensable to the solution. However, corporations can't act in responsible ways if there are no "tree huggers" working inside the system to lead the effort. The author is passionate about the concept of corporate responsibility as a discipline for creating better, cleaner companies. Intended as a "soup to nuts" guide to careers in CSR, Mohin provides guidance on getting started in social responsibility as a career, trades advice and war stories on how CSR workers can have success and impact, and even looks into how employees in companies without CSR programs can make a difference. From strategy, to data mining, to supply chains and communication, this is the definitive guide to the art and practice of Corporate Social Responsibility. |
|---|---|
| Descripción Física: | 1 online resource (xvi, 262 pages) : illustrations. |
| Bibliografía: | Includes bibliographical references (pages 239-250) and index. |
| ISBN: | 9781609946418 1609946413 9781609946425 1609946421 9781907643460 190764346X 9781907643873 1907643877 |