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Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition /
A quick guide to effective techniques that will boost your business today Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners,...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- pt. 1. Define your business model : Introduction ; Develop expertise ; Belief systems ; Problems + pain = profit ; Value proposition ; Elevator pitch ; Target market ; List of prospects ; E-mail distribution lists ; Write a business plan
- pt. 2. Plan your internet presence : Google codes and alerts ; Keyword ideas ; Keyword research ; Positioning statement ; Website sales function ; Website cornerstone: focus ; Website cornerstone: depth ; Website cornerstone: value ; Website conversation ; Expand the frame ; Categorize your content ; Beginner content = trust ; Intermediate content = list ; Advanced content = revenue ; Killer sales copy
- pt. 3. Build your website and blog : Website development ; The blogosphere ; Negative comments ; SEO: keyword saturation ; SEO: inbound links ; SEO: surrogate homepages ; SEO: diagnostic tools ; Google analytics ; Understand analytics data ; Making sales online ; Website shopping cart ; Outsource basic tasks
- pt. 4. Populate internet properties : Internet directories ; Blog directories ; Outbound links = currency ; Subscribe to top bloggers ; Interviews and guest bloggers ; Blog carnivals ; Conversations are markets ; Social bookmarking ; Online branding ; Optimize Google places ; Leverage Yelp for business
- pt. 5. Attract qualified prospects : Understand the process ; E-mail marketing ; Start a podcast ; Publish articles online ; Post on blogs and forums ; Post on Yahoo! and Amazon ; Online classified advertising ; Pay-per-click advertising ; Write a press release ; Start a group or club ; Event marketing strategies ; Product launch formula ; Build massive credibility
- pt. 6. Leverage social media : Social media mantras ; Social media integration ; Twitter: share tips ; Twitter: search keywords ; Twitter: incentivize interaction ; LinkedIn: precision e-mails ; LinkedIn: profile basics ; LinkedIn: Google ranking ; LinkedIn: pimp your profile ; Facebook: facilities ; Facebook: communication ; Facebook: biggest opportunity ; Facebook: places and deals ; YouTube: viral content ; YouTube: demonstrate expertise ; YouTube: video promotion ; Social media monitoring ; pt. 7. Conclusions and execution : Wow your audience ; Consistency wins.