Understanding broadcast and cable finance : a primer for the nonfinancial manager /

From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a mo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Broadcast Cable Financial Management Association
Otros Autores: McDowell, Walter, Batten, Alan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Focal Press/Elsevier, ©2008.
Edición:2nd ed.
Temas:
Broadcasting > United States > Finance.
Cable television > United States > Finance.
Broadcasting > United States > Management.
Cable television > United States > Management.
Radiodiffusion > États-Unis > Finances.
Télédistribution > États-Unis > Finances.
Radiodiffusion > États-Unis > Gestion.
Télédistribution > États-Unis > Gestion.
Broadcasting > Finance.
Broadcasting > Management.
Cable television > Finance.
Cable television > Management.
United States.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
Descripción Física:1 online resource (xiii, 218 pages) : illustrations
Bibliografía:Includes bibliographical references (page 114) and index.
ISBN:008055718X
9780080557182

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