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In the shadow of the dragon : the global expansion of Chinese companies--how it will change business forever /

"The 'made in China' label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered hi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Nie, Winter (Autor), Dowell, William (Autor), Lu, Abraham (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, [2012]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a In the shadow of the dragon :  |b the global expansion of Chinese companies--how it will change business forever /  |c Winter Nie and William Dowell ; with Abraham Lu. 
264 1 |a New York :  |b AMACOM, American Management Association,  |c [2012] 
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504 |a Includes bibliographical references and index. 
588 |a Description based on print version record. 
505 0 |a No longer a shrinking violet -- Coca-Cola, Huiyuan juice, and CNOOC: protectionism on both sides of the Pacific -- Huawei: technology dictates, but politics still counts -- TCL takes over Thomason: Li Dongsheng's Normandy -- Lenovo: IBM lends a hand -- Kangnai, Haili, and Li Ning: moving up the value chain -- CHINT switches on China's electricity -- Ping An brings modern finance to China -- Han's laser: creating new markets -- Cracking the American retail market: who is Haier? -- China moves ahead on clean energy -- All roads lead to innovation -- The implications for China and the rest of the world. 
520 |a "The 'made in China' label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end markets-technology, financial services, transportation, energy-and are emerging as powerhouse multinationals. In the Shadow of the Dragon is a meticulously researched expose of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides: Profiles of key players. Insights into subtle yet powerful strategies used to gain market dominance. An understanding of the Chinese approach to going global. Analysis of the Chinese way of innovation. Advice on competing head-to-head or forming alliances with Chinese partners. Part primer, part survival guide, In the Shadow of the Dragon is the first book to lay bare the challenges looming ahead"--Provided by publisher. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Business enterprises  |z China. 
650 0 |a Entrepreneurship  |z China. 
650 0 |a Globalization  |z China. 
650 6 |a Entreprises  |z Chine. 
650 6 |a Entrepreneuriat  |z Chine. 
650 6 |a Mondialisation  |z Chine. 
650 7 |a BUSINESS & ECONOMICS  |x Industries  |x General.  |2 bisacsh 
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650 7 |a Entrepreneurship  |2 fast 
650 7 |a Globalization  |2 fast 
651 7 |a China  |2 fast 
700 1 |a Dowell, William,  |e author. 
700 1 |a Lu, Abraham,  |e author. 
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