High-tech, high-touch customer service : inspire timeless loyalty in the demanding new world of social commerce /

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to k...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Solomon, Micah (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, [2012]
Temas:
Customer services.
Customer services > Technological innovations.
Customer loyalty.
Social media.
Service à la clientèle.
Service à la clientèle > Innovations.
Consommateurs > Fidélité.
Médias sociaux.
social media.
BUSINESS & ECONOMICS > Customer Relations.
Customer loyalty
Customer services
Customer services > Technological innovations
Social media
Electronic books.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment-lashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal cu.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780814417911
0814417914
1283688417
9781283688413

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