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Why should anyone buy from you? : earn customer trust to drive business success /
HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England ; New York :
Financial Times Prentice Hall,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction: why trust makes you money
- Why trust matters
- What's the matter with trust?
- Trust in marketing?
- Beginning the journey to trust
- The new realism
- Realities and aspirations
- The turning point.