Why should anyone buy from you? : earn customer trust to drive business success /

HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Basini, Justin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England ; New York : Financial Times Prentice Hall, 2011.
Temas:
Selling.
Customer relations.
Trust.
Confidence.
Vente.
Confiance.
selling.
Confidence
Customer relations
Selling
Trust
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Why should anyone buy from you? :  |b earn customer trust to drive business success /  |c Justin Basini. 
246 3 0 |a Earn customer trust to drive business success 
260 |a Harlow, England ;  |a New York :  |b Financial Times Prentice Hall,  |c 2011. 
300 |a 1 online resource (xxvi, 191 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
504 |a Includes bibliographical references (pages 180-182) and index. 
520 |a HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business - and help you improve it, offering achievable solutions as well as new frameworks, insights and approaches to marketing. 
505 0 |a Introduction: why trust makes you money -- Why trust matters -- What's the matter with trust? -- Trust in marketing? -- Beginning the journey to trust -- The new realism -- Realities and aspirations -- The turning point. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Selling. 
650 0 |a Customer relations. 
650 0 |a Trust. 
650 0 |a Confidence. 
650 6 |a Vente. 
650 6 |a Confiance. 
650 7 |a selling.  |2 aat 
650 7 |a Confidence  |2 fast 
650 7 |a Customer relations  |2 fast 
650 7 |a Selling  |2 fast 
650 7 |a Trust  |2 fast 
776 0 8 |i Print version:  |a Basini, Justin.  |t Why should anyone buy from you?  |d Harlow, England ; New York : Financial Times/Prentice Hall Pearson, 2011  |z 9780273745518  |w (DLC) 2011021975  |w (OCoLC)711043047 
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938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n cis23823604 
938 |a Internet Archive  |b INAR  |n whyshouldanyoneb0000basi 
994 |a 92  |b IZTAP 

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