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Why should anyone buy from you? : earn customer trust to drive business success /
HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England ; New York :
Financial Times Prentice Hall,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business - and help you improve it, offering achievable solutions as well as new frameworks, insights and approaches to marketing. |
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| Descripción Física: | 1 online resource (xxvi, 191 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 180-182) and index. |
| ISBN: | 9780273745549 0273745549 0273745514 9780273745518 |