The little book of big packaging ideas /

A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fishel, Catharine M.
Otros Autores: King-Gordon, Stacey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass. : Rockport Publishers, ©2007.
Temas:
Packaging > Design.
Branding (Marketing) > Design.
TECHNOLOGY & ENGINEERING > Industrial Design > Packaging.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Title
  • CONTENTS
  • PART I: DESIGNING PACKAGES
  • KAMA SUTRA
  • ADNAMS BREWERY
  • PHILIP B
  • PEPSI BLUE
  • SELFRIDGES
  • FLORIS
  • WETNOZ
  • TEA TREE
  • MARQUIS PHILIPS
  • FOSCHINI
  • MR. LEE
  • VITALIZERS
  • HULA HOOPS
  • VICTORIAN OLIVE GROVES
  • FRULATTÃ?
  • SOAPTOPIA
  • DISCOVERY CHANNEL
  • GERBER LEGENDARY BLADES
  • GREG NORMAN ESTATES
  • PERRIER
  • PAXTON AND WHITFIELD
  • AG HAIR PRODUCTS
  • SOUTH AUSTRALIAN COMPANY STORE
  • SIMPLE HUMAN
  • BLUE Q
  • NKâ€? MIP
  • FANTA
  • PLANET KRUNCH
  • NISSAN EUROPE
  • MOTHER MEGS FINE FOODOHIO GOLD RECORDS
  • AQUALIBRA
  • TESCO KIDS
  • WATERCOLOURS
  • POL ROGER
  • FRUIT & VEGGIE BAR
  • KOPPERS
  • VOLKSWAGEN
  • SUPERDRUG
  • HARLEY-DAVIDSON
  • ORANGE
  • CORUS
  • PHOEBE 45
  • BOY SCOUTS OF AMERICA
  • FOSSIL
  • MAMBO
  • PEZ
  • TAZO TEA
  • TARGET CUPS
  • FRESH
  • DIRTY GIRL
  • ALTOIDS
  • PART II: REDESIGNING PACKAGES
  • BALDUCCIâ€?S
  • CAFÃ? DE LYA
  • CIAO BELLA
  • DOLE FRUIT BOWLS
  • FRUIT TO GO
  • LA MILITA
  • ORIGIN
  • PEARLS OLIVES
  • BEEFEATER CROWN JEWEL
  • CANYON ROAD
  • FRUTIER
  • SECRETS OF SUCCESSNANDOâ€?S SALAD DRESSING
  • SIR LAURENCE OLIVIER, THE BIBLEâ€?AUDIO CD BOX SET
  • TEND BLENDS
  • W.M. BARR
  • AVON
  • BARBIE
  • LIONEL TRAINS
  • SECRETS OF SUCCESS
  • LENSCRAFTERS
  • SCHROEDER MILK
  • TSAR
  • AVEENO
  • CLEARLY CANADIAN
  • SECRETS OF SUCCESS
  • LIPOVITAN
  • SACKETS HARBOR WAR OF 1812 ALE
  • SOMERFIELD
  • DIRECTORY
  • ABOUT THE AUTHORS

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