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The little book of big packaging ideas /

A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fishel, Catharine M.
Otros Autores: King-Gordon, Stacey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass. : Rockport Publishers, ©2007.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 4 |a The little book of big packaging ideas /  |c by Catharine Fishel + Stacey King Gordon. 
246 3 |a Big packaging ideas 
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505 0 |a Cover -- Title -- CONTENTS -- PART I: DESIGNING PACKAGES -- KAMA SUTRA -- ADNAMS BREWERY -- PHILIP B -- PEPSI BLUE -- SELFRIDGES -- FLORIS -- WETNOZ -- TEA TREE -- MARQUIS PHILIPS -- FOSCHINI -- MR. LEE -- VITALIZERS -- HULA HOOPS -- VICTORIAN OLIVE GROVES -- FRULATTÃ? -- SOAPTOPIA -- DISCOVERY CHANNEL -- GERBER LEGENDARY BLADES -- GREG NORMAN ESTATES -- PERRIER -- PAXTON AND WHITFIELD -- AG HAIR PRODUCTS -- SOUTH AUSTRALIAN COMPANY STORE -- SIMPLE HUMAN -- BLUE Q -- NKâ€? MIP -- FANTA -- PLANET KRUNCH -- NISSAN EUROPE 
505 8 |a MOTHER MEGS FINE FOODOHIO GOLD RECORDS -- AQUALIBRA -- TESCO KIDS -- WATERCOLOURS -- POL ROGER -- FRUIT & VEGGIE BAR -- KOPPERS -- VOLKSWAGEN -- SUPERDRUG -- HARLEY-DAVIDSON -- ORANGE -- CORUS -- PHOEBE 45 -- BOY SCOUTS OF AMERICA -- FOSSIL -- MAMBO -- PEZ -- TAZO TEA -- TARGET CUPS -- FRESH -- DIRTY GIRL -- ALTOIDS -- PART II: REDESIGNING PACKAGES -- BALDUCCIâ€?S -- CAFÃ? DE LYA -- CIAO BELLA -- DOLE FRUIT BOWLS -- FRUIT TO GO -- LA MILITA -- ORIGIN -- PEARLS OLIVES -- BEEFEATER CROWN JEWEL -- CANYON ROAD -- FRUTIER 
505 8 |a SECRETS OF SUCCESSNANDOâ€?S SALAD DRESSING -- SIR LAURENCE OLIVIER, THE BIBLEâ€?AUDIO CD BOX SET -- TEND BLENDS -- W.M. BARR -- AVON -- BARBIE -- LIONEL TRAINS -- SECRETS OF SUCCESS -- LENSCRAFTERS -- SCHROEDER MILK -- TSAR -- AVEENO -- CLEARLY CANADIAN -- SECRETS OF SUCCESS -- LIPOVITAN -- SACKETS HARBOR WAR OF 1812 ALE -- SOMERFIELD -- DIRECTORY -- ABOUT THE AUTHORS 
520 |a A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. 
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650 0 |a Packaging  |x Design. 
650 0 |a Branding (Marketing)  |x Design. 
650 7 |a TECHNOLOGY & ENGINEERING  |x Industrial Design  |x Packaging.  |2 bisacsh 
650 7 |a Packaging  |x Design.  |2 fast  |0 (OCoLC)fst01050166 
700 1 |a King-Gordon, Stacey. 
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