Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /

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The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadca...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Proulx, Mike
Otros Autores: Shepatin, Stacey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, 2012.
Temas:
Television programs > Internet marketing.
Online social networks.
Television programs > Social aspects.
Réseaux sociaux (Internet)
Émissions télévisées > Aspect social.
BUSINESS & ECONOMICS > Advertising & Promotion.
Online social networks
Television programs > Internet marketing
Television programs > Social aspects
Internet-TV
Marketingstrategie
Werbeträger
Online-Marketing
Mediendienste
Fernsehwirtschaft
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The backchannel : bringing the social conversation to the forefront
  • Social TV guides : curating social media for content discovery
  • TV check-in services : creating vertical social networks around television
  • The second screen : enhancing TV with synched content experiences
  • Social TV ratings : adding a new dimension to television audience measurement
  • Bridge content : driving engagement in-between episode airings
  • Audience addressability : using online and direct mail targeting practices on TV
  • TV everywhere : watching TV content whenever and wherever
  • Connected TVs : blending online content with television content
  • Conclusion (for now) : connecting the dots
  • To be continued ... filling in the gaps.

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