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Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadca...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Proulx, Mike. | |
| 245 | 1 | 0 | |a Social TV : |b how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / |c Mike Proulx, Stacey Shepatin. |
| 246 | 3 | |a Social television | |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c 2012. | ||
| 300 | |a 1 online resource (xvi, 272 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references (pages 245-258) and index. | ||
| 505 | 0 | |a The backchannel : bringing the social conversation to the forefront -- Social TV guides : curating social media for content discovery -- TV check-in services : creating vertical social networks around television -- The second screen : enhancing TV with synched content experiences -- Social TV ratings : adding a new dimension to television audience measurement -- Bridge content : driving engagement in-between episode airings -- Audience addressability : using online and direct mail targeting practices on TV -- TV everywhere : watching TV content whenever and wherever -- Connected TVs : blending online content with television content -- Conclusion (for now) : connecting the dots -- To be continued ... filling in the gaps. | |
| 520 | |a The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navig. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Television programs |x Internet marketing. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Television programs |x Social aspects. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 6 | |a Émissions télévisées |x Aspect social. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Television programs |x Internet marketing. |2 cct | |
| 650 | 7 | |a Online social networks. |2 cct | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Television programs |x Internet marketing |2 fast | |
| 650 | 7 | |a Television programs |x Social aspects |2 fast | |
| 650 | 7 | |a Internet-TV |2 gnd | |
| 650 | 7 | |a Marketingstrategie |2 gnd | |
| 650 | 7 | |a Werbeträger |2 gnd | |
| 650 | 7 | |a Online-Marketing |2 gnd | |
| 650 | 7 | |a Mediendienste |2 gnd | |
| 650 | 7 | |a Fernsehwirtschaft |2 gnd | |
| 700 | 1 | |a Shepatin, Stacey. | |
| 776 | 0 | 8 | |i Print version: Proulx, Mike. |t Social TV. |d Hoboken, N.J. : John Wiley & Sons, ©2012 |z 9781118167465 |w (DLC) 2011276785 |w (OCoLC)749854762 |
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