Cargando…
A designer's research manual : succeed in design by knowing your clients and what they really need /
"Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Gloucester, Mass. :
Rockport Publishers,
[2006]
|
| Colección: | Design field guides.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn785643298 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 120412s2006 maua ob 001 0 eng d | ||
| 010 | |a 2006012597 | ||
| 040 | |a UMI |b eng |e pn |e rda |c UMI |d OCLCO |d OCLCQ |d DEBSZ |d N$T |d E7B |d OCLCF |d OCLCO |d YDXCP |d TEFOD |d OCLCQ |d COO |d OCLCQ |d JBG |d AGLDB |d OCLCQ |d CEF |d NLGGC |d INT |d OCLCQ |d WYU |d STF |d VT2 |d NJT |d UKOBU |d UKMGB |d OCLCO |d OCLCQ |d OCLCO | ||
| 015 | |a GBA662970 |2 bnb | ||
| 015 | |a GBC122216 |2 bnb | ||
| 016 | 7 | |a 013512412 |2 Uk | |
| 016 | 7 | |a 020063282 |2 Uk | |
| 019 | |a 860771329 |a 1062912742 |a 1103281231 |a 1129374836 |a 1153040730 |a 1240537126 | ||
| 020 | |a 9781616739386 |q (electronic bk.) | ||
| 020 | |a 161673938X |q (electronic bk.) | ||
| 020 | |z 1592532578 |q (hardcover) | ||
| 020 | |z 9781592532575 |q (hardcover) | ||
| 020 | |z 1592535577 |q (pbk.) | ||
| 020 | |z 9781592535576 |q (pbk.) | ||
| 029 | 1 | |a AU@ |b 000051212909 | |
| 029 | 1 | |a DEBBG |b BV040901937 | |
| 029 | 1 | |a DEBBG |b BV042957068 | |
| 029 | 1 | |a DEBSZ |b 378293699 | |
| 029 | 1 | |a DEBSZ |b 381379868 | |
| 029 | 1 | |a DEBSZ |b 423732927 | |
| 029 | 1 | |a NLGGC |b 419397531 | |
| 029 | 1 | |a UKMGB |b 020063282 | |
| 035 | |a (OCoLC)785643298 |z (OCoLC)860771329 |z (OCoLC)1062912742 |z (OCoLC)1103281231 |z (OCoLC)1129374836 |z (OCoLC)1153040730 |z (OCoLC)1240537126 | ||
| 037 | |a CL0500000132 |b Safari Books Online | ||
| 037 | |a 351D61F9-D100-425A-ABD8-5C330B2F3DF6 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a NC1001.6 | |
| 072 | 7 | |a ANT |x 029000 |2 bisacsh | |
| 072 | 7 | |a DES |x 002000 |2 bisacsh | |
| 072 | 7 | |a DES |x 007020 |2 bisacsh | |
| 072 | 7 | |a DES |x 007030 |2 bisacsh | |
| 072 | 7 | |a DES |x 007040 |2 bisacsh | |
| 082 | 0 | 4 | |a 741.6068/8 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Visocky O'Grady, Jennifer, |e author. | |
| 245 | 1 | 2 | |a A designer's research manual : |b succeed in design by knowing your clients and what they really need / |c Jenn & Kenneth Visocky O'Grady. |
| 264 | 1 | |a Gloucester, Mass. : |b Rockport Publishers, |c [2006] | |
| 264 | 4 | |c ©2006 | |
| 300 | |a 1 online resource (192 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Design field guides | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references (page 191) and index. | ||
| 505 | 0 | |a pt. 1. Methods + theory -- pt. 2. Research at work. | |
| 520 | |a "Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value."--Product description. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Commercial art |z United States |x Marketing. | |
| 650 | 0 | |a Graphic arts |z United States |x Marketing. | |
| 650 | 7 | |a ANTIQUES & COLLECTIBLES |x Paper Ephemera. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Clip Art. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Branding & Logo Design. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Commercial & Corporate. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Illustration. |2 bisacsh | |
| 650 | 7 | |a Commercial art |x Marketing |2 fast | |
| 650 | 7 | |a Graphic arts |x Marketing |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 650 | 1 | 7 | |a Vormgeving. |2 gtt |0 (NL-LeOCL)078950333 |
| 650 | 1 | 7 | |a Onderzoek. |2 gtt |0 (NL-LeOCL)078610583 |
| 655 | 7 | |a Casestudies. |2 gtt |0 (NL-LeOCL)078465257 | |
| 700 | 1 | |a Visocky O'Grady, Kenneth, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Visocky O'Grady, Jennifer. |t Designer's research manual. |d Gloucester, Mass. : Rockport Publishers, ©2006 |z 1592532578 |w (DLC) 2006012597 |w (OCoLC)67361248 |
| 830 | 0 | |a Design field guides. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781592535576/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ebrary |b EBRY |n ebr10716250 | ||
| 938 | |a EBSCOhost |b EBSC |n 571474 | ||
| 938 | |a YBP Library Services |b YANK |n 10703474 | ||
| 994 | |a 92 |b IZTAP | ||