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Social Media Marketing For Dummies.
Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2012.
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| Edición: | 2nd ed. |
| Colección: | --For dummies.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Table of Contents; Title Page; Introduction; Part I: Getting Social with Your Marketing; Chapter 1: Understanding Social Media Marketing; Chapter 2: Discovering Your SMM Competitors; Chapter 3: Getting in the Social Media Marketing Frame of Mind; Part II: Practicing SMM on the Social Web; Chapter 4: Launching SMM Campaigns; Chapter 5: Developing Your SMM Voice; Part III: Reaching Your Audience via Mainstream Social Platforms; Chapter 6: Finding the Right Platforms; Chapter 7: Exploring SMM Strategies for Facebook; Chapter 8: Marketing on Twitter; Chapter 9: Creating a YouTube Strategy.
- Chapter 10: Making foursquare Work for YouChapter 11: Considering LinkedIn; Chapter 12: Viewing Google through a Different Lens; Chapter 13: Marketing via Niche Networks and Online Communities; Chapter 14: Accounting for the Influencers; Part IV: Old Marketing Is New Again with SMM; Chapter 15: Practicing SMM on Your Website; Chapter 16: Becoming an Authentic and Engaged Advertiser; Chapter 17: Building an SMM Mobile Campaign; Chapter 18: Energizing Your Employees for Social Media Marketing; Chapter 19: Applying Metrics to the SMM Realm.
- Chapter 20: Understanding Social Media Governance and ToolsChapter 21: Moving Towards Real-Time Marketing; Part V: The Part of Tens; Chapter 22: Ten SMM Best Practices; Chapter 23: Ten Common SMM Mistakes; Chapter 24: Ten SMM-Related Must-Read Blogs; Chapter 25: Ten Top SMM Tools; Cheat Sheet.