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Statistical methods in customer relationship management /

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Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Kumar, V., 1957-
Otros Autores:	Petersen, J. Andrew
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Chichester, West Sussex, United Kingdom : Wiley, 2012.
Temas:	Customer relations > Management. Customer relations > Management > Statistical models. BUSINESS & ECONOMICS > Customer Relations.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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