Statistical methods in customer relationship management /

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Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kumar, V., 1957-
Otros Autores: Petersen, J. Andrew
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, United Kingdom : Wiley, 2012.
Temas:
Customer relations > Management.
Customer relations > Management > Statistical models.
BUSINESS & ECONOMICS > Customer Relations.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Kumar, V.,  |d 1957- 
245 1 0 |a Statistical methods in customer relationship management /  |c V. Kumar, J. Andrew Petersen. 
260 |a Chichester, West Sussex, United Kingdom :  |b Wiley,  |c 2012. 
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504 |a Includes bibliographical references and index. 
505 0 |a Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models. 
588 0 |a Print version record and CIP data provided by publisher. 
520 |a Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r. 
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650 0 |a Customer relations  |x Management. 
650 0 |a Customer relations  |x Management  |x Statistical models. 
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700 1 |a Petersen, J. Andrew. 
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