The small business bible : everything you need to know to succeed in your small business /

"An updated third edition of the most comprehensive guide to small business success. Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Strauss, Steven D., 1958- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2012.
Edición:Third edition.
Temas:
Small business > United States > Management.
Small business > United States > Finance.
New business enterprises > United States.
Petites et moyennes entreprises > États-Unis > Gestion.
Petites et moyennes entreprises > États-Unis > Finances.
Nouvelles entreprises > États-Unis.
BUSINESS & ECONOMICS > Entrepreneurship.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
New business enterprises
Small business > Finance
Small business > Management
United States
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • About the author
  • Preface
  • Acknowledgments
  • Sec. I. Starting your business
  • pt. I Genesis
  • ch. 1 In the beginning
  • ch. 2 Choosing the right business
  • ch. 3 Buying an existing business
  • ch. 4 Understanding your potential market
  • ch. 5 Calculating your start-up costs
  • ch. 6 Writing a winning business plan
  • ch. 7 Structuring your business
  • ch. 8 Getting your business funded
  • ch. 9 Getting help
  • pt. II Opening up shop
  • ch. 10 Location, location, location
  • ch. 11 Branding 101
  • ch. 12 Products and inventory
  • ch. 13 Savvy pricing strategies
  • pt. III Franchises
  • ch. 14 Selecting the right franchise
  • ch. 15 Secrets of franchise success
  • pt. IV Home-based businesses
  • ch. 16 The home-based business
  • ch. 17 Successful home-based business strategies
  • pt. V Business on a shoestring
  • ch. 18 The shoestring entrepreneur
  • ch. 19. Marketing on a shoestring.
  • Sec. II Running your own business
  • pt. I Small business in the twenty-first century
  • ch. 20 Our flat world
  • ch. 21 The Green business
  • ch. 22 The New consumer
  • pt. II Money
  • ch. 23 Accounting ease
  • ch. 24 Making a profit
  • ch. 25 Insurance
  • ch. 26 Get a handle on taxes
  • pt. III Management
  • ch. 27 Hiring and firing
  • ch. 28 Pay and benefits
  • ch. 29 Training and motivating your staff
  • ch. 30 Exemplary customer service
  • ch. 31 Negotiate like a lawyer
  • ch. 32 Legal-ease I
  • ch. 33 Legal-ease II
  • pt. IV Technology
  • ch. 34 Managing your technology
  • ch. 35 Mobility I: small office mobility
  • ch. 36 Mobility II: mobile mania
  • ch. 37 Small business software
  • Sec. III Growing your business
  • pt. I Advertising and marketing
  • ch. 38 Basic advertising strategies
  • ch. 39 Marketing muscle
  • ch. 40 Advanced marketing and advertising
  • pt. II Your website
  • ch. 41 Creating your website
  • ch. 42 E-business essentials
  • ch. 43 Advanced E-marketing
  • pt. III Social media
  • ch. 44 Social media overview.
  • ch. 45 Facebook for business
  • ch. 46 Twitter and you
  • ch. 47 Link in with Linkedln
  • ch. 48 Videos and YouTube
  • ch. 49 Groupon and other deal-of-the-day websites
  • pt. IV Growth strategies
  • ch. 50 Developing new channels and multiple profit centers
  • ch. 51 Secrets of sales superstars
  • ch. 52 Small to big
  • ch. 53 Exodus
  • pt. V Strategies for small business success
  • ch. 54 Small business success secrets
  • ch. 55 The Visionary small business
  • Appendix A How I became an entrepreneur
  • Appendix B Sample business plan.

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