Why startups fail : and how yours can succeed /

For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures make-and how to avoid them. Nearly every...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Feinleib, David
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Apress : Distributed to the Book trade worldwide by Springer-Verlag New York, ©2012.
Temas:
New business enterprises.
Small business > Management.
Success in business.
Nouvelles entreprises.
Petites et moyennes entreprises > Gestion.
Succès dans les affaires.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Informatique.
New business enterprises
Small business > Management
Success in business
economie
economics
bedrijfswetenschap
management science
Management studies, Business Administration, Organizational Science (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part I. Market, Product, and Entrepreneur
  • Poor Product-Market Fit
  • Pivot Your Way to a Successful Launch
  • Bad Products
  • Less Is More
  • The Missing Entrepreneur
  • Market Visionary and Product Picker
  • Part II. Sales and Marketing
  • Investing in Sales and Marketing Too Early
  • Know When to Spend-and When Not To
  • Losing Money on Sales
  • Put Sales Leverage to Work for You
  • Invisible Startups
  • Market Your Startup Without Incinerating Cash
  • Part III. Execution
  • Failing to Communicate
  • Words Matter
  • Not Getting Started
  • How to Get Your Company Off the Ground
  • Failing to Execute
  • Lessons on Growth
  • Part IV. Capital and Liquidity
  • Pitches That Fail
  • Perfect Your Pitch
  • Managing Liquidity
  • Get Paid for Your Work
  • From Failure, Success
  • Mistakes: The Stepping Stones to Startup Victory.

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