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|a Seidman, Dan,
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|a The secret language of influence :
|b master the one skill every sales pro needs /
|c Dan Seidman.
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|a New York :
|b AMACOM, American Management Association,
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|a Includes bibliographical references and index.
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|a Part one: influencing others. Breaking buyers' patterns -- Toward buyers and away from buyers -- Buyer tortoises vs. buyer hares -- Buyers who like proof vs. buyers who don't -- Artist buyers vs. accountant buyers -- Big picture buyers vs. detail-oriented buyers -- Four kids in a classroom -- Critical language tips -- Evoke emotions! -- The persuasive power of storytelling in selling -- Questions that advance the sale closer to the close -- The ultimate objection-handling tool -- Strategic listening -- The opening strategy for all sales calls -- How to be funny: humor for sales pros -- Potent communication skills -- High-influence cold calling -- Part two: influencing yourself. Seven keys to influencing your brain -- Heart and head check: self-test -- Influence your body -- Know your numbers -- part three: implementing your influence. A summary of strategies -- Can't decide what's most important? -- First steps, next steps -- Model of sales excellence tool.
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520 |
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|a Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words-the right words-can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer. Some people, for example, want to hear about the money they'll save, while others respond to the pain they'll avoid.
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|a English.
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|a Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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|
0 |
|a Selling.
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|
0 |
|a Consumer behavior.
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|a Persuasion (Psychology)
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|a Vente.
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|a Consommateurs
|x Comportement.
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|a selling.
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|i Print version:
|t The secret language of influence
|d New York : AMACOM, American Management Association, [2012]
|z 9780814417263
|w (DLC) 2011051773
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