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The secret language of influence : master the one skill every sales pro needs /

Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words-the right words-can transform an awkward sales call into a co...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Seidman, Dan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, [2012]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 4 |a The secret language of influence :  |b master the one skill every sales pro needs /  |c Dan Seidman. 
264 1 |a New York :  |b AMACOM, American Management Association,  |c [2012] 
300 |a 1 online resource 
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500 |a Includes index. 
588 |a Description based on print version record; title from PDF title page, viewed (07/28/2020). 
504 |a Includes bibliographical references and index. 
505 0 |a Part one: influencing others. Breaking buyers' patterns -- Toward buyers and away from buyers -- Buyer tortoises vs. buyer hares -- Buyers who like proof vs. buyers who don't -- Artist buyers vs. accountant buyers -- Big picture buyers vs. detail-oriented buyers -- Four kids in a classroom -- Critical language tips -- Evoke emotions! -- The persuasive power of storytelling in selling -- Questions that advance the sale closer to the close -- The ultimate objection-handling tool -- Strategic listening -- The opening strategy for all sales calls -- How to be funny: humor for sales pros -- Potent communication skills -- High-influence cold calling -- Part two: influencing yourself. Seven keys to influencing your brain -- Heart and head check: self-test -- Influence your body -- Know your numbers -- part three: implementing your influence. A summary of strategies -- Can't decide what's most important? -- First steps, next steps -- Model of sales excellence tool. 
520 |a Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words-the right words-can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer. Some people, for example, want to hear about the money they'll save, while others respond to the pain they'll avoid. 
542 |g 2012 
546 |a English. 
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650 0 |a Selling. 
650 0 |a Consumer behavior. 
650 0 |a Persuasion (Psychology) 
650 6 |a Vente. 
650 6 |a Consommateurs  |x Comportement. 
650 7 |a selling.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x Distribution.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Consumer behavior  |2 fast 
650 7 |a Persuasion (Psychology)  |2 fast 
650 7 |a Selling  |2 fast 
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