Managing the design process. an essential manual for the working designer / Implementing design :

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This title focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real world applications.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stone, Terry Lee
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Massachusetts : Rockport Publishers, [2010]
Temas:
Commercial art > Management.
Design services > Management.
Art publicitaire > Gestion.
Services de design > Gestion.
ANTIQUES & COLLECTIBLES > Paper Ephemera.
DESIGN > Clip Art.
DESIGN > Graphic Arts > Branding & Logo Design.
DESIGN > Graphic Arts > Commercial & Corporate.
DESIGN > Graphic Arts > Illustration.
Commercial art > Management
Design services > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • ""Cover""; ""Title""; ""Contents""; ""Introduction""; ""The Designerâ€?Client Collaborative Process""; ""How to Use This Book""; ""Managing the Design Process""; ""Design Process Overview Chart""; ""Chapter 1: Project Management""; ""What Is Project Management?""; ""Overview of Project Management""; ""Design Project Management Cycle""; ""Project Management Enhances Creativity""; ""Traits for Success in Project Management""; ""Chapter 2: Project Setup""; ""Getting Design Off to a Good Start""; ""Components of a Creative Brief""; ""Designerâ€?Client Agreements""; ""Scoping the Work""
  • ""Tools for Organizing Design""""Persuasion and Project Management""; ""25 Tips for Design Project Managers""; ""Chapter 3: Planning""; ""Design Planning 101""; ""Scheduling Design""; ""Scheduling Simple versus Complex Projects""; ""Time Management""; ""Ten Reasons Design Project Schedules Fail""; ""Details, Details, Details: Asset Management""; ""Benchmarking""; ""Chapter 4: Budgeting 90â€?111""; ""Budgeting for Design""; ""Determine Your Rate""; ""Reviewing Pricing""; ""Breaking Down a Budget""; ""Clients and Money""; ""Eight Payment Strategies""; ""Rights and Compensation""
  • ""Chapter 5: Assembling the Team""""Teamwork Basics""; ""The Creative Mix""; ""Teamwork Responsibilities""; ""Six Characteristics of Successful Design Teams""; ""Virtual Teamwork""; ""Useful Questions for Screening Creatives""; ""Chapter 6: Managing Creatives""; ""Creatively Managing Creative People""; ""Choosing a Leadership Style""; ""Working Well Together""; ""How to Effectively Critique Design""; ""Team Management Issues""; ""Solo-Abriation: Ten Reasons Why Your Last Collaboration Didnâ€?t Work""; ""Perfectionism""; ""Quality Control and Quality Assurance""
  • ""Chapter 7: Managing Clients""""Building Lasting Client Collaborations""; ""Six Tips for Getting Client Approval""; ""How to Run a Creative Meeting""; ""Stefan G. Bucher on Clients""; ""Michael Bierut Talles about Clients""; ""Chapter 8: Profi tability""; ""Being Profi table in Graphic Design""; ""Eight Things That Help Increase Profi tability""; ""The Importance of Ongoing Design Management""; ""Directory of Contributors""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""J""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""
  • ""W""""Y""; ""Bibliography""; ""Resources""; ""Acknowledgments""; ""About the Author""

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